Dan Hurley’s UConn squad is chasing more than just wins—they’re chasing cash. The coach revealed that scheduling powerhouse opponents like Ohio State, Duke, and Virginia isn’t just about building a tough resume; it’s a revenue engine. Playing weaker teams drains the budget, while matchups against marquee programs bring in serious cash—especially as players get paid and revenue gets shared. Even losses to top-tier teams don’t hurt their NCAA tournament seeding as much as beating lower-ranked foes. This high-stakes, high-profit schedule is UConn’s strategy to stay competitive and financially strong in the new era of college sports.
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