Most AI initiatives fail under pressure. Sports doesn’t have that luxury.
In this episode of Digital Storm Weekly, we sat down with Julie Sousa, Global Head of Sports at AWS — operating at the intersection of real-time data, global audiences, and zero-margin-for-error execution.
This is not experimentation. This is AI running live at scale.
A few powerful takeaways from Julie:
• AI delivers real value in sports because it is tied to clear business outcomes, not experimentation • Player health and safety is one of the most impactful real-world AI use cases today • If AI is not solving a business problem, it is just theater • Real-time data processing is no longer the bottleneck, change management is • Personalization is powerful, but losing the shared fan experience is a real risk • Cloud adoption is no longer optional for companies that want to scale and stay competitive • The biggest shift is moving from gut decisions to data-driven decision making
What makes Julie stand out?
She operates where AI meets real-time pressure — transforming massive data streams into decisions, fan experiences, and global-scale products across leagues like the NFL, Bundesliga, and F1.
If you're a CEO, CIO, or operator thinking about AI execution, this episode shows what “real impact” actually looks like.
Listen now and see how AI performs when failure is not an option.
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