AI adoption is moving fast.
But turning AI experiments into real business impact is where most organizations struggle.
Ralph Ostertag believes the biggest challenge isn't finding the right AI technology. It's creating the conditions that allow AI to scale.
In this episode of Digital Storm Weekly, we spoke with Dr. Ralph Ostertag, CIO at HEINEKEN Asia Pacific and leader of HEINEKEN's global Gen AI Lab, about what it really takes to move AI from experimentation into business value.
One of his strongest messages:
Think big. Start small. Scale fast.
Ralph shares practical lessons from deploying AI across a global organization, including why business ownership matters more than having the perfect technology, how HEINEKEN evaluates AI use cases, and what separates projects that scale from those that stall.
From successful deployments to projects that stalled because of unclear ownership and insufficient business capacity, Ralph offers an honest look at what enterprise AI adoption actually looks like.
If you're responsible for AI strategy, digital transformation, technology, or business operations, this conversation provides a grounded perspective on what it takes to turn AI from a promising experiment into measurable impact.
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