Lisa J of BK Beauty on Beauty After 40, Finding Your Confidence & Building a Brand

In this conversation with Lisa J, founder of BK Beauty and longtime beauty creator, Karena Dawn explores how great tools (not more product) transform your makeup routine, why real confidence takes years to build, and how she and her husband built a self-funded beauty brand on their own terms — plus, the honest, hopeful story of how fitness and self-care helped both women come back to themselves. What if the secret to feeling beautiful has less to do with what you're wearing, and everything to do with how kind you are to yourself? Great tools, honest confidence, and a whole lot of self-kindness — this conversation has it all. [04:28] Building BK Beauty: From YouTube to Beauty Empire Lisa's five years making YouTube makeup tutorials before launching BK Beauty in 2019 Why she started with brushes instead of products, and the difference the right tools make Building the business alongside her husband Paul, and how they divide roles without stepping on each other Staying self-funded and what that freedom has meant for the brand [11:11] Makeup as Self-Expression & Teaching Her Daughters Confidence Lisa's earliest memory of falling in love with makeup at twelve years old Choosing the name BK Beauty for her daughters, and the lesson she wanted it to carry Why she teaches her girls that beauty is kindness — to others and to yourself How makeup, like clothing, became less about hiding and more about expression [16:49] Beauty Tips for Every Stage: Skin, Brushes & Confidence After 40 The most common concealer mistake — and why less is more Why dense brushes aren't your friend after 40, and what to look for instead Lisa's tinted-SPF hack and her go-to layering routine for hydrated, glowy skin The real difference between bronzer and contour [36:11] Finding Yourself Again: Fitness, Motherhood & Coming Back to You Karena on how fitness became her therapy and helped her through a hard chapter Lisa's own journey into fitness after losing her best friend Karena's honest take on weight changes, perimenopause, and getting back on track Why both women believe you have to take care of yourself before you can take care of anything else Guest Resources Follow Lisa J on YouTube Follow Lisa J on Instagram Check out BK Beauty Find Lisa on TikTok: Lisa J Makeup If this episode made you feel good, please consider supporting the show and exploring our resources: Let's Connect: Karena Dawn — @karenadawn on IG THE BIG SILENCE PODCAST Join the #1 Fitness App for Women: Tone It Up App Tone It Up YouTube Tone It Up Instagram