Enhanced Games CEO Max Martin: Paying for Performance and the Future of Elite Sport

In this episode of Going Mental, Olympic champion and Ironman legend Jan Frodeno sits down with Max Martin, CEO of the Enhanced Games, for one of the most controversial conversations in modern sport.

Together they explore whether the current anti-doping system is outdated, why Enhanced Games believes athletes should have the freedom to compete using medically supervised performance enhancement, and whether science should redefine what's possible in elite competition.

Jan challenges Max on athlete safety, ethics, fairness, longevity, recovery, sponsorship, financial incentives and the true meaning of pushing human performance. The discussion goes far beyond doping, touching on recovery, testosterone, peptides, longevity medicine, the Olympics, World Athletics, personal responsibility and the future of professional sport.

Whether you agree or disagree, this conversation forces one important question: What does it really mean to compete at the highest level?

Enjoy this episode!

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