How do you predict how many visitors will travel for the FIFA World Cup?

Over a million international visitors were expected to come to the U.S. during the 2026 FIFA World Cup. But how did forecasters come up with that number almost a year ago? Teo tells Clare about the surprisingly straightforward math and how businesses use that information to (try to) prepare enough beer when the Scots come to town.

We want to answer your questions about how our world works! Click here to submit a question using our online form, or email the team at ControlF@kuow.org

Support the show by supporting our home, KUOW Public Radio in Seattle.

Sources in this episode:

• Interview: Aran Ryan, Tourism Economics, 2026
• Interview: John David, Sports Events and Tourism Association, 2026

See omnystudio.com/listener for privacy information.