What does it take to create something that changes the way people experience the world? Ron Johnson helped transform Target, created the Apple Store alongside Steve Jobs, and later learned some difficult lessons from his attempt to reinvent JCPenney. In this conversation, we explore where breakthrough ideas come from, how taste and collaboration shape great creative work, why the best idea has to win regardless of who came up with it, and why creativity sometimes requires having the patience to slow down until you get it right.
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