Why Great Ads Feel Like Childhood Memories | Marques Gartrell, W+K

Marques Gartrell is Co-CCO of Wieden+Kennedy New York, the agency behind work for Nike, McDonald’s, Delta, and Michelob Ultra.

In this episode of Second Wind:

• how the Travis Scott meal started from a tweet
• why the Grimace Shake became internet folklore
• how W+K made “Horizontal Breakfast” in 7 days
• why brands are competing with childhood memories
• what young creatives get wrong
• why Marques still keeps Photoshop open

A conversation about culture, instinct, taste, speed, and making work people actually carry around with them.

The best work stops feeling like advertising and starts feeling like part of someone’s life.