Professor Paolo Deluca (King's College London, Institute of Psychiatry, Psychology & Neuroscience) has spent over 25 years researching addiction — from the emergence of unregulated synthetic substances sold online, to his current work developing VR-based treatment tools paired with wearable sensors that can help identify craving episodes in real time.
In this conversation, we explore how classical conditioning (think Pavlov's dogs) explains why certain environments and cues trigger cravings, how his team is using virtual reality to help people build resistance to those triggers in a controlled, supportive setting, and how wearable technology could one day give clinicians earlier warning signs during recovery. We also discuss the current landscape of addiction treatment in the UK, the importance of treating addiction as a long-term, multi-factor condition rather than a short-term fix, and what gives Professor Deluca hope for the field going forward.
This episode is an academic and research-focused discussion. It does not provide medical advice, and nothing discussed should be used as guidance for personal drug use. If you or someone you know is struggling with substance use, please reach out to a licensed healthcare provider or a support service such as SAMHSA's National Helpline (1-800-662-4357, US) or FRANK (0300 123 6600, UK).
Topics covered:
How craving works, psychologically and physiologically
Virtual reality as a tool in addiction treatment research
Wearable technology and real-time monitoring in recovery support
Why addiction treatment requires a long-term, holistic approach
The current state of addiction research and where it's headed
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