Good Kid guitarists Jacob Tsafatinos and David Wood talk to Guitar Center CEO Gabe Dalporto about how they forged ahead when the band had thousands of listeners, but no booking agent would touch them. 

Now an indie-rock success story, the Canadian band reveals how it grew its massive audience by mostly ignoring old-school media, relying instead on finding listeners through gaming culture, Spotify playlists, Twitch, TikTok, YouTube, anime fans, Reddit threads and social-media shares.

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