In this week’s episode of Dial and Aperture, Morgan and Nacho explore the importance of authentic photography in watch marketing and criticize the overuse of digital renders and stock images. They discuss how real images tell better stories and connect more deeply with audiences. Before that, they quickly catch up: Nacho is in Holland, doing some work at Fratello HQ, and Morgan has been keeping busy with work for an upcoming VPC launch. They wrap up the show with Snapshots that include a great YouTube video and a photographer worth following for Fujifilm medium-format goodness.
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