Oxfam Novib’s TikTok prompt asking users to finish “I’ll start: what is a backbone?” spiraled into a toxic flood of hate directed at Dutch Defense Minister Dilan Yesilgoz, forcing the NGO to pull the post after 19 hours and issue a public apology. Critics call it hypocritical — an organization that champions equality and fights racism and sexism now faces backlash for enabling misogynistic abuse. Some argue Yesilgoz, as a woman of color, is already a target for scrutiny, and the post amplified that hostility. The incident underscores how social media can weaponize even well-intentioned content, reminding organizations that online engagement with public figures demands extreme caution.
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