What happens when dentists stop thinking only about the operatory and start building products for millions of consumers?
In this episode, I sit down with Lisa Creaven, co-founder of Made by Dentists, to discuss the journey from clinical dentistry to building a global oral care brand.
We explore what it takes to launch a consumer product company in a market dominated by multinational corporations, why dentists have a unique advantage in building trust with patients, and how the future of oral healthcare may extend far beyond the dental office.
By the Numbers
Approximately $18 million in revenue was reported for the year ending June 2021.
The company reportedly experienced more than 130% year-over-year sales growth in 2023.
The business raised €12 million (roughly $13 million USD) in growth capital in 2021.
An additional $3.7 million Series A round was later raised from Backed by Dentists, a network of more than 450 dentist investors.
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