That’s right kids… the legend Jeff Zwart is in the garage! Jeff is an acclaimed photographer and filmmaker, race car driver, Pikes Peak Hillclimb veteran and all around rad dude! Jeff has shot major commercial spots for many of the automakers and produced ads that aired during Superbowls. Scotto and Jeff do a deep dive on driving at Pikes Peak and what it takes to conquer the mountain. They discuss the rise in popularity that Pikes is currently experiencing and how the iconic event can continue to grow. They talk about the state of modern car culture and Jeff shares his thoughts on what inspires him at this stage in his storied career. Jeff talks about his involvement with Luftgekult as creative director, how Luft has reestablished what car shows should be, his passion for air cooled Porsches (he likes water cooled too), and how being involved with Luft led to the launch of the Air/Water events as well. He even shares some wisdom and insight that he’s learned from his time as a creative in the automotive space. It’s a great conversation. We hope you enjoy it!
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