In this episode of Beyond the Trailhead, I sit down with Jameson MacFarland, Marketing Director at Ripstop by the Roll, live from Switchback in New Orleans. If you’ve ever made your own gear, dreamed about starting a cottage brand, or wondered where small outdoor companies get technical fabrics like ripstop nylon, Dyneema®, X-Pac, mesh, webbing, and pack materials, there’s a good chance you’ve heard of Ripstop by the Roll. Jameson shares how Ripstop by the Roll started with DIY hammock makers who simply couldn’t find the fabric they wanted. What began with rolls of hammock fabric has grown into a company that helps everyone from backyard makers and MYOG hobbyists to outdoor brands designing custom materials for real production. We also dive into: • How Ripstop by the Roll started in the hammock camping world • Why hammock people might be the nerdiest gear people on earth • What “one yard to one million yards” really means • How small brands can prototype without buying massive fabric minimums • Why the right fabric can make or break a product • The difference between lab specs and real-world performance • What goes wrong when custom fabrics do not cooperate • The hilarious “bird’s nest” fabric development disaster • Why Ripstop helps makers choose what they need, not just what they want • How DIY makers and cottage brands keep pushing outdoor gear forward This episode is a fun look into the fabric side of the outdoor industry — the part most of us never think about until we start asking why one pack feels better, lasts longer, stretches differently, makes less noise, or handles weather better than another. If you’ve ever thought, “I could make that,” this one is for you. Connect with Ripstop by the Roll Website: https://ripstopbytheroll.com Instagram https://www.instagram.com/ripstopbytheroll/
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