NY Loves Canada is a bold new campaign designed to lure Canadian tourists back to New York with irresistible deals, after cross-border spending dropped by $480 million last year. Fueled by border delays and travel hassles—not politics—local businesses like Whirlpool Jet Boat Tours are rallying behind the effort to remind Canadians that New York remains a warm, welcoming destination. While Niagara County saw a 5% dip in visitor spending, Erie County’s fresh marketing strategy is sparking growth, proving that targeted outreach can turn the tide. Running through September—with some perks extending to December—the initiative aims to deepen economic ties and celebrate the enduring bond between neighbors across the border.
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