We eat more chicken than ever before. But behind its convenience and affordability, there’s a much bigger story.
In this episode of In Good Taste, I sit down with Rob Percival, author of The Meat Paradox and Head of Policy at the Soil Association, to unpack what’s really going on with the UK’s most popular meat.
From billion-bird farming systems to the reality of supermarket chicken, we explore how chicken became so dominant and what that means for animal welfare, the environment and the way we eat.
We also get into the choices food lovers can make, from understanding labels like free-range and organic to rethinking how we cook and eat the whole bird.
We cover:
Why we eat so much chicken and how production has transformed
The reality of modern chicken farming and “fast-growing” birds
Why chicken is so cheap and the hidden costs behind it
What labels like free-range and organic actually mean
The environmental impact of chicken, from feed to pollution
Why eating the whole bird matters and how best to do it
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