“I think there’s this moment in wine now where people are being more honest with themselves. I want to make the wines I believe in and that I want to consume, and then I’m going to find my audience; I’m not going to make wine for an audience. For me, it’s more about a job well done.” – Justin Willett
When people talk about wines from Santa Barbara, they're probably talking about the Santa Ynez Valley. But the range of varieties and microclimates found here makes the valley perhaps the most densely diversified wine region in the world, so what is Santa Barbara wine really? Justin Willett has a few answers. His projects Tyler, Lieu Dit, and Ad Ripa experiment with dozens of varieties and seek to produce classic European-styled expressions, spanning the valley from the Santa Rita Hills to Happy Canyon.
In this episode, he breaks down the varietal differences between the three brands and explains the philosophical and practical reasons for planting certain varietals at certain sites. He also reflects on the transition from his very first label as an apprentice to building a home at Mae Estate and now stewarding the iconic Fiddlestix Vineyard.
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