In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their takeaways from MAICON 2026, including Katie's sold-out Claude for Business workshop and the shift from AI basics to security, governance, and optimization. You'll learn why most people can't calculate the ROI of AI—and how to fix it by measuring a baseline before you start. You'll discover what makes AI truly agentic, using memorable examples like the "go get milk" scenario and a Waymo backseat test. You'll also see how the 5P Framework helps you define goals, guardrails, and a clear definition of done so AI agents do the work you actually want. Finally, you'll explore why critical thinking—not the technology—is the real challenge as AI races ahead of its users.
00:00 - Introduction
01:30 - Katie's Claude for Business workshop recap
04:00 - Security, governance, and shadow AI concerns
06:00 - The ROI problem: you never measured a baseline
10:00 - Optimization vs. innovation ROI
13:00 - Three session themes at MAICON
15:00 - What makes AI truly agentic
19:00 - The milk run: why specificity saves agents
23:00 - The 5P Framework and definitions of done
27:00 - Model choice, effort levels, and surprise results
31:00 - Closing keynote takeaways and critical thinking
36:00 - Call to action
Watch this episode to learn how to think clearly about AI before your agents do the thinking for you.
#InEarInsights #TrustInsights #MAICON2026 #AgenticAI #AIROI #ClaudeAI
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Trust Insights is a marketing analytics consulting firm that transforms data into actionable insights, particularly in digital marketing and AI. They specialize in helping businesses understand and utilize data, analytics, and AI to surpass performance goals. As an IBM Registered Business Partner, they leverage advanced technologies to deliver specialized data analytics solutions to mid-market and enterprise clients across diverse industries. Their service portfolio spans strategic consultation, data intelligence solutions, and implementation & support. Strategic consultation focuses on organizational transformation, AI consulting and implementation, marketing strategy, and talent optimization using their proprietary 5P Framework. Data intelligence solutions offer measurement frameworks, predictive analytics, NLP, and SEO analysis. Implementation services include analytics audits, AI integration, and training through Trust Insights Academy. Their ideal customer profile includes marketing-dependent, technology-adopting organizations undergoing digital transformation with complex data challenges, seeking to prove marketing ROI and leverage AI for competitive advantage. Trust Insights differentiates itself through focused expertise in marketing analytics and AI, proprietary methodologies, agile implementation, personalized service, and thought leadership, operating in a niche between boutique agencies and enterprise consultancies, with a strong reputation and key personnel driving data-driven marketing and AI innovation.
