Ben and Martin tackle a listener suggested topic this episode, how do you make sure communication actually lands, and sticks. Drawing on the leadership characteristics they’ve previously discussed, they explore what it takes to prepare properly before you communicate, and why congruence between your words and your actions is non-negotiable. They weigh up the vehicles worth using and the ones to steer well clear of, sharing top tips alongside real examples from their own careers, the wins and the ones that landed with a thud. If you’ve ever wondered why some messages stick and others vanish into thin air, this episode gets to the heart of it.
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