Wolves of K Street Podcast #18: Opposition Research: The Content Creators for Political Campaigns

Geoff Embler joins us on The Wolves of K Street podcast to uncover the secretive world of opposition research.

Embler calls opposition researchers the ultimate “content creators” of political campaigns who are responsible for finding stories and developing narratives that define political opponents, business rivals and other adversaries.  

“Good opposition research is the mother’s milk of a successful election campaign,” Embler says.

In another analogy, Embler says the opposition research shop is like the “ammo factory” for a campaign, manufacturing the bullets that a campaign uses to blast opponents.