Misha from Winni Designs has built one of the biggest audiences in construction - 4.2M on TikTok, 1.7M on Instagram, 1.26M on YouTube, and 4.6M on Facebook. This week, Michael and Ian find out how he actually did it.
Misha breaks down how he grew from zero, what he thinks about chasing trends, and what a real day on site looks like when the camera's rolling. If you're in the trades and wondering whether posting your work is worth the effort - this one's for you.
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