Every marketing leadership job posting asks for "documented success," but most marketers freeze when asked to prove their impact. After analyzing hundreds of job listings, it's clear companies aren't asking for one type of proof—they want three: revenue metrics for performance roles, campaign portfolios for creative roles, and team evidence for leadership positions. The problem? Most marketers try to reconstruct their success after the fact, when they've already lost access to dashboards and forgotten the details.
This episode breaks down what "documented" actually means, how to build a simple capture system before you need it, and how to present your work when you don't have perfect metrics. Plus, six practical templates to start documenting your wins this week—because the marketers who advance fastest aren't doing better work, they're just better at showing it.
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