You asked me on Instagram stories for the honest highs and lows of this launch: unexpected moments, what I’d do differently, shadow sides…everything that doesn’t make it into the highlight reels online.
I opened my sales page right before this episode and realised I've just crossed $300,000 made directly from @bylaurendudley on Instagram. What the fuck. So what you're getting today is completely raw, unfiltered, and very much still being processed in real time.
We had 1,609 people sign up to the Synced masterclass, made over $84,000 from the event itself, and I cried approximately zero times because I was too overstimulated to feel anything. I ran the entire launch from a deeply masculine energy, had arguments with Patrick that were really about my own stress, and spent a foot massage in Thailand desperately trying not to pick up my phone. The launch was amazing, and I can’t wait to do it again with more of my feminine energy in the lead.
Thank you so much to everyone who took the time to attend our live calls or watch the replays. As you’ll hear in this episode, I deeply care about the impact of my work.
Key Takeaways
- Processing a milestone in real time that doesn't feel real yet
- Last-minute emails and why about 30% of sales came in the final 24 hours
- Running a launch entirely from masculine energy and what that cost me emotionally
- Confronting my shadow sides: stress becoming tension, blaming others, and avoiding things that felt hard
- Why launches take a village and how I’ll build better support around me next time
- How I figured out what to teach: waitlist questionnaires, Claude, and actually listening to where people are stuck
- Why I chose a live masterclass over a pre-recorded course, and what that energy unlocked in the room
- Why I priced the masterclass at £33-44 and what my philosophy is around pairing money with impact
- The give, give, give, give, ask framework (trust-building is the part people skip)
- What it feels like to be seen by thousands of people at once
- Teaching without slides: why it felt uncomfortable when I tried, and what authentically showing up actually looks like
- The bet, the goal, the dream: 76,000 followers, $300K, and Japan in literally five minutes
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Connect with Lauren Dudley
📱 Instagram - @bylaurendudley
📱 TikTok - @bylaurendudley
🖥️ Website - Purpose-First Social Media at theauxo.com
📖 Poetry Collection - Phoenix: Rising from the Ashes by Lauren Marie Dudley
📝 Notion Workbook - New Creators: The Starting Plan for $15
