Greg Lutze, co-founder of VSCO and passionate street photographer, has spent his career blending design, photography, and creativity. In this episode of f/22, Greg opens up about his path from early graphic design work to photography, the origins of VSCO Film, and his ongoing love for capturing life as it really is.
📌 In this interview you’ll learn:
- How Greg went from design to photography (and back again)
- The true origin story of VSCO and its presets
- Why collaboration is the secret ingredient in creative success
- Greg’s philosophy of street photography in the age of social media
- How his new preset (V9) captures timeless film aesthetics
- Why delight, curiosity, and persistence matter more than numbers
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Whether you’re a seasoned photographer or just starting out, Greg’s story is packed with insight, nostalgia, and inspiration.
Chapters:
00:00 – Intro & Greg’s creative beginnings
01:06 – Early design, music, and first band photos
02:22 – Seattle days & creative community
05:00 – Learning by doing vs. technical perfection
06:11 – Nostalgia and seeing time in photos
08:09 – Finding his photographic style
09:41 – Design work & the path toward VSCO
12:16 – Film is dying? The spark for VSCO Film
13:37 – Collaborating to make VSCO real
16:09 – Why collaboration is everything
18:11 – Building VSCO presets & app together
19:04 – Greg’s love for street photography
20:59 – Snapshot or art? Reframing criticism
22:24 – Developing the new WE9 preset
24:10 – The process of creating presets with intent
26:09 – Making work that stands the test of time
27:07 – Presets as a “three listen album”
29:23 – Community, inspiration, and creativity today
31:15 – Advice for new photographers
33:04 – Joy, curiosity, and delight in photography
34:53 – Closing thoughts & where to find Greg’s work
#VSCO #VSCOcam #streetphotography #Photography #ProfessionalPhotographer #PhotographyTips
