#19 - Guillaume Faure: Building LiveMeUp and competing with TikTok over the Future of Live Shopping

Guillaume Faure is the CEO of LiveMeUp.io, a company that is building infrastructure for live shopping independent from the large social media platforms. He has spent many years living in China and has seen first-hand how powerful live shopping can be as a sales channel.

Chapters

00:00 The Birth of Live Me Up

05:59 Navigating the Live Shopping Landscape

11:54 Challenges in Convincing Merchants

17:53 Strategic Focus on Apparel and Fashion

23:43 Data Insights and Customer Retention

29:57 Live Streaming as a Sales Channel

36:19 The Importance of Customer Support

41:55 Authenticity in Live Streaming

55:14 European Live Shopping Landscape