Swimming has world-class athletes—but why does the sport still struggle to capture mainstream attention?In this episode, Dax and Elvis break down why swimming lacks compelling storylines, whether USA Swimming is doing enough to market the sport, the impact of Block Party meets, the role of LSCs, and why emotional storytelling—not just fast times—is the key to growing swimming.They also discuss why the Enhanced Games generated so much interest and what competitive swimming can learn from it.💬 What do you think is the biggest thing holding swimming back? Let us know in the comments.

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