Why Real Leadership Feels Like Crap — Farmgirl Flowers Founder Christina Stembel

Christina Stembel started Farmgirl Flowers in 2010 with $49,000 in her bank account, no college degree, and no VC funding. Sixteen years later, it’s a $35-million-a-year company.

"We joke at Farmgirl that we're like cockroaches. You can't get rid of us. You just get stomped on, you just keep going."

In this conversation, Christina and Connor talk about:

the costs of building a company without the credentials

the 28-hour test that saved the company during the pandemic

why leaders can't always stick to their values

why real leadership means feeling like crap most of the time

If you're sick of leadership platitudes and hungry for the story of someone doing the hard work, against the odds, this conversation is for you.