How This Creator Entrepreneur Is Disrupting Hormonal Wellness | Giselle Orentas, Balangy

Giselle Orentas is a creator entrepreneur with hundreds of thousands of followers and the founder of Balangy, a premium body care brand built around one belief: women should not have to choose between medicalizing their hormonal health or quietly suffering through it. For over 20 years, Giselle had hormonal migraines every single month right before her period. The kind that forced her to turn off the lights, put ice on her head, and call her ex to pick up the kids. She tried everything and nothing worked until she discovered wild yam. Within weeks of applying it to her skin, her mood swings started to disappear. Within three months, so did her migraines. That personal discovery became Balangy, a body oil designed to help women trust their bodies through every phase of transformation, whether it is PMS, perimenopause, or menopause. Giselle has been creating content since 2013, long before it was cool. She started sharing her raw vegan journey on Instagram while working at a construction company and over the years built a loyal community by posting wellness tips, superfood recommendations, and eventually her own personal transformation story. That audience became the foundation for Balangy, driving sales entirely through organic content before she ever spent a dollar on ads. Unlike most creator brands that rush to market with white-labeled products, Giselle spent two years searching for a manufacturing partner who could honor her commitment to fully organic ingredients. Most labs said no. She kept looking until she found one that shared her standards. She breaks down why she chose a body oil over a cream and how topical application works better for hormonal balance, how her favorite OBGYN became an advisor and now recommends Balangy to her patients, and why she turned down acquisition offers because she wanted to learn every aspect of building the company herself. She explains: How wild yam ended 20 years of hormonal migraines and why she knew she had to share it with other women Why topical application works better than ingestible supplements for hormonal balance Why she spent two years searching for a lab that could honor her organic ingredient standards How she is launching an overnight deodorant that cleans your underarms while you sleep so you do not need to wear deodorant during the day How Dr. Jella, her OBGYN advisor, now recommends Balangy to her patients including those already on HRT Her number one advice for creators launching companies: trust yourself because your story and experience are all you need Chapters: Chapters

00:00:00 Introduction: From 20 Years of Hormonal Migraines to Building Balangy 00:00:48 The Content Creation Origin: Starting in 2013 Before It Was Cool 00:05:42 The Face Reveal Moment: Overcoming Insecurity and Unhealthy Relationships 00:07:19 Building an Audience of Hundreds of Thousands: The Entrepreneurial Calling 00:10:00 The Wild Yam Discovery: When One Ingredient Changed Everything 00:10:19 What is Balangy Premium Body Care for Hormonal Wellness 00:15:47 Product Expansion: The Revolutionary Overnight Deodorant 00:17:47 Leveraging Creator Advantage: From Content to Company 00:21:38 The Celebrity Brand Trend: Doing It the Right Way vs Taking Shortcuts 00:27:37 What's Next for Balangy: Advisors, Ads, and Retail Expansion 00:30:16 Advice for Creator Entrepreneurs: Trust Yourself and Your Story

HotStart VC Subscribe to the HotStart VC newsletter: https://hotstart.beehiiv.com/ Become a HotStart Angel and co-invest with us in celebrity-founded brands starting from $5,000: https://www.hotstart.vc/hotstart-angels/ Check out our fund: https://www.hotstart.vc/ Scott van den Berg LinkedIn: https://www.linkedin.com/in/scott-van-den-berg-22b534150/ Instagram: https://www.instagram.com/scottvandenberg_/ TikTok: https://www.tiktok.com/@scottvandenberg_ YouTube: https://www.youtube.com/@scottvandenbergvc Giselle Orentas Balangy: https://balangy.com/ Instagram: https://www.instagram.com/giselle.orentas/?hl=en HotStart VC is a fund that exclusively invests in brands founded by celebrities and creators. We're the go-to platform for celebrities and creators launching brands, providing capital, strategic support, and the infrastructure to scale.