City of London Police’s Pipcu squad has seized over 220,000 counterfeit football shirts worth an estimated £18.5 million since January 2026, targeting not just street vendors but also online marketplaces and live shopping apps. These fakes, often made with unsafe materials in dodgy factories, fund broader criminal networks and hurt legitimate businesses. For fans, buying cheap knock-offs risks personal data theft and financial fraud — and rising prices of real replica shirts may be pushing fans toward these dangerous alternatives.
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