Andy Burnham’s TikTok blitz is rewriting British politics—one pint-pouring, meme-friendly video at a time. Fresh off his PM debut, he’s ditching stiff press briefings for vertical video that turns policy into scroll-stopping content, teaming up with influencers like Sir Mo Farah and even “Bus Aunty” to make transport cuts feel relatable. His first day saw a homelessness charity video go viral, sparking a 2,000% spike in TikTok searches. With a 70% follower surge and engagement rates beating his predecessor, Burnham’s bold, authentic style is winning hearts—but experts wonder if his agenda can keep up with the hype.
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