Folding phones are finally poised to go mainstream after seven years of evolution, with Samsung leading the charge—its latest Fold8 model, launching this August, is smaller and more accessible, targeting readers and scrollers who found earlier models too bulky. Samsung’s sales are surging, with the Z Fold8 Ultra and Z Flip8 also in the mix, while rivals like Google, Motorola, Huawei, and Oppo are pushing their own versions. The biggest wild card? Apple, rumored to unveil its first folding iPhone this year—potentially sparking a sales explosion. But with prices hitting $3,500 AUD, affordability could still hold back mass adoption.
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