Fifa’s pushing a bold financial overhaul, eyeing a $20 million payout to member nations—and potentially doubling global tournaments to 450 annually—while quietly courting U.S. investor Joshua Kushner to buy 20% of its commercial rights. Backed by JP Morgan, the plan aims to fuel growth via more events, higher ticket prices, and even debt, despite Fifa’s massive cash reserves. Critics question the logic, especially since the 25-page proposal omits women’s football entirely and leaves investor details vague. Member associations are now digesting the plan, with voting still ahead—raising big questions about transparency, fairness, and the future of global football.
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