Australians are spending over $500 a year on streaming — that’s $44 a month — and most are juggling two or more services, with 10% on five or more. Prices are rising, ad-free plans vanishing, and sharing logins (especially among Millennials and Gen Z) is becoming risky as platforms crack down and charge extra for secondary accounts. Netflix still leads with 80% penetration, but streaming’s overtaking free-to-air TV — now watched by 58% more than traditional broadcasts — as budgets tighten and choices multiply.
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