Activists are staging a bold global campaign in South Korea, using bus billboards and a blimp to pressure fast-food giants like McDonald’s over beef sourcing linked to reef destruction. While Australia celebrates UNESCO’s decision not to list the Great Barrier Reef as “in danger,” environmentalists argue land clearing for cattle grazing—responsible for nearly 900,000 hectares of forest loss since 2018—is still devastating coral ecosystems. Subway ads mimic McDonald’s branding with bleached coral and the slogan “I’m killin’ it with Aussie Beef,” demanding corporate accountability. Experts warn sediment runoff from deforestation smothers reefs, and activists urge major food companies to enforce deforestation-free supply chains, even as Australia highlights its reforms.
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