I haven't told anyone this yet. Not my audience, not publicly, not anywhere. So here it is: I'm making a million dollars in the next 12 months, and I'm documenting every single piece of it — the offers, the numbers, the failures, the messy in-between — in real time. Not a recap after I've already won. The actual thing, as it happens.

Here's what makes this uncomfortable: I've already built a million dollar business. So why has this number eluded me for two and a half years? And why am I convinced the way everyone tells you to scale is exactly what I'm not going to do?

In this first episode I'm laying down the four bets I'm making this year. One of them I resisted for years. One of them is embarrassing to admit out loud, because it's literally what I coach other people on. And one of them might involve a horse.

If there's a number sitting in the back of your mind — the one that feels delusional and wildly possible at the same time — this series is for you too. Because I said we on purpose.

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