Your cheap flat-screen TV might be a steal—but it’s secretly selling your every move to advertisers. Hidden tech called Automated Content Recognition (ACR) watches what you watch, when you watch it, and even what you browse, then packages that data for profit. Companies like Vizio lose money on the TVs themselves but rake in cash from ads targeted to your habits. Most users don’t even know this feature exists—or how to turn it off. So while you’re saving cash, you’re paying with your privacy. Think twice before hitting buy.

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