Winter tourism in Western Australia’s south is hitting a cold patch, with whale watching, hiking, and camping spots seeing sharp drops in visitors — forcing businesses to slash prices just to stay afloat. Economic uncertainty, rising fuel costs, and cautious booking habits are driving the slowdown, especially during peak school holiday seasons. Tour operators are feeling the pinch, with one reporting half-empty boats where full vessels were once the norm. Tourism officials admit visitor numbers have softened, citing cost-of-living pressures and broader economic fears, but are rallying the industry to boost year-round travel. Despite the chill, optimism lingers — businesses are doubling down on quality experiences, banking on word-of-mouth to pull them through, confident in the region’s enduring appeal.
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