An Argentine social media star named Valen Scarsini, aka “El Scarso,” turned New Zealand soccer phenom Tim Payne into a viral sensation by urging his millions of followers to celebrate Payne—then the least-known player at the World Cup. Payne’s Instagram followers skyrocketed from 5K to 5M overnight, transforming him into a global talking point just as the tournament begins. Payne, thrilled and still in shock, met Scarsini in person and gifted him an autographed jersey. While the All Whites face a tough Group G opener against Iran, this unexpected social media wave has brought newfound attention to New Zealand football—and Payne remains grounded, focused on his game.
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