Australia’s government is rolling out a bold new plan to force big tech giants like Google, Meta, and TikTok to pay for using local news content — with the goal of saving Australian journalism. The revised “News Bargaining Incentive” now targets only digital ad revenue, bumping the tax rate from 2.25% to 2.5% to keep funding steady. Platforms that don’t comply must sign deals with at least six Aussie news outlets — even LinkedIn, which previously claimed it didn’t host news, is now included. The policy could generate $200–250 million annually for media, while a new Journalism Payment Scheme will expand eligibility to freelancers and regional outlets, plus grants for small publishers earning under $150K.
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