Australia’s snow season is officially underway with a solid early dump—20 to 40 cm blanketing the Victorian and NSW alps, boosted by snowmakers for opening day glamour. Clear skies and frosty nights set the stage for a festive weekend. But climate change and looming El Niño forecasts cast doubt on deep, reliable snowpacks ahead. Still, resort bosses like Thredbo’s GM are upbeat—sales are soaring, last year’s success was a strong indicator, and they’re ignoring gloomy predictions. The industry’s adapting fast: snow cannons, grooming tech, and even snow harvesting are becoming standard. And beyond winter, resorts are betting big on summer activities like mountain biking and hiking to stay viable. With ski seasons projected to shrink dramatically by 2050, sustainability isn’t just a buzzword—it’s survival.

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