The global protein craze is crashing into reality — whey protein shortages and skyrocketing prices are forcing food companies to scramble. Brands like HelloAmino are switching suppliers, paying 50% more for U.S. whey and dealing with disastrous texture changes. With whey’s supply tied to cheese production, manufacturers can’t just churn it out — and now, cheese makers are rethinking their role as protein suppliers. Alternatives like soy and pea protein are being explored, but they don’t always taste or behave the same — and companies are scrambling to keep shelves stocked without breaking the bank.
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