Meta’s ad revenue is being funneled to controversial creators including neo-Nazis and anti-vaxxers, raising alarms as their content blatantly violates platform rules — yet they keep getting paid. Hugo Lennon, a far-right agitator with a history of racist abuse, has earned from Facebook since last year. The Noticer, an Australian outlet pushing white supremacist views, also cashed in until recently. Another neo-Nazi-linked group joined the monetization program in December. Monica Smit, a vaccine conspiracy theorist, has been profiting since 2017 while selling dubious “radiation protection” gear. Experts blame Meta’s engagement-driven model for amplifying extremist content, even as the company insists it won’t police offensiveness — only enforce rules against real-world harm.
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