Fix Victoria’s high-impact ad campaign, using AI-generated imagery of a struggling family to spotlight Victoria’s $200 billion debt, is winding down — not because it’s losing steam, but to avoid legal pitfalls. Set to shut off by September 30, the group fears being classified as a third-party campaigner after October 1, which would force them to disclose donors and comply with strict donation limits. Though they claim non-partisan status and refuse to reveal funding sources — rumored to include the Cormack Foundation linked to the Liberals — their message is clear: change is needed. Led by former journalist Diana Henderson and fronted by Gideon Rozner, Fix Victoria sees this as a temporary pivot, planning to retool into an advisory council post-election to keep pushing for fiscal reform regardless of who wins.

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