Your face could be your new stadium pass—AFL clubs like Geelong are testing facial recognition tech, courtesy of Wicket, to slash entry lines and ditch paper tickets. Already used by every NFL team, the system links your membership to Ticketmaster via a selfie and email, converts your face into secure math, then deletes it at season’s end. Fans are split: some love the speed, others worry about privacy, especially with loyalty perks nudging consent. Experts caution about “scope creep”—data collected for tickets could later fuel marketing or surveillance. Who owns your face data? The venue. And how long do they keep it? That’s the real question.

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