A Melbourne brothel owner has unleashed a $100K misogynistic campaign targeting Victorian Premier Jacinta Allan with a truck-mounted ad screaming “Ditch the witch” — complete with a dollar-sign witch hat — resurrecting a tired trope once used against Julia Gillard. The ad, defended as a raw reflection of public frustration, weaponizes gendered stereotypes and risks reinforcing harmful messages for young girls. While politicians condemn it, the backlash underscores a troubling trend: political dissent increasingly turning into personal attacks, especially against women — a dangerous step backward for gender equality.
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