The ACCC is launching a major investigation into food labels that may be misleading or outright lying—like tomato paste claiming Italian origins but testing as Chinese, or Australian seafood traced to Vietnam. After an eight-month probe involving lab tests, import records, and recalls, they’ve uncovered alarming cases including “cage-free” eggs that weren’t and turmeric tainted with lead chromate. With backing from the Assistant Competition Minister and Commissioner Luke Woodward, the ACCC vows to protect consumer trust by cracking down on deceptive claims and holding brands accountable for what’s on their packaging.
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