ABQ Ride is ending its annual Luminaria Tour after a decade of high ticket sales and even higher no-show rates—62% of tickets go unused on average, costing the city $200K last year with just 586 attendees. With no ticket revenue to offset expenses, the director, Leslie Keener, confirms luminarias themselves are staying, but the tour’s format is changing. Partnering with local groups like the Huning Castle Neighborhood Association, they’re exploring alternatives like walking or more efficient bus tours to keep the tradition alive, sustainable, and community-focused.

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This is an automated, high-level news summary based on public reporting.
Sources:
https://www.krqe.com/news/albuquerque-metro/abq-ride-will-no-longer-offer-annual-luminaria-tour/

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