20 STEPS TO 200K: Here Is What It Actually Took

I am back home, settled into our new house, and doing a deep-dive audio episode after an incredible six weeks of destination weddings in Europe!

Recently, my Instagram passed 200,000 followers—a milestone that feels completely surreal when I remember my very first goal was simply reaching 10K. Passing 200K isn't about chasing a million eyes; it’s about reflecting on the hundreds of tiny, compounding decisions made over the last six to seven years.

In this episode of More Than Makeup, I am pulling back the curtain on my brand updates—including moving house, stepping away from in-person masterclasses to focus on business mentorship, and signing with Shine Talent Group. Then, we dive into my 20 exact steps to 200K. We talk about why collaboration always beats competition, how to build a corporate-level discipline for your personal brand, treating content creation as free marketing, and the exact mindset shifts you need to step into your power as a beauty entrepreneur.

RESOURCES MENTIONED:

• Master Destination Weddings: Learn how to book international clients with my Global Glam Course.

• Level Up Your Video Editing: Check out The Beauty Edit Course for a quick crash course on creating high-converting reels.

• Explore Mentorship & Programs: Head over to my digital home at Kellsie Bain Makeup to join upcoming coaching waitlists.

• Bridal Glow Masterclass – Online demonstration of signature luminous bridal makeup techniques.