The NBA is poised to launch a new European league by October next year, eyeing massive investments from top markets like the UK, France, and Spain — a bold move to tap global fans and nurture local talent. But the EuroLeague, basketball’s historic European powerhouse, isn’t backing down. Led by CEO Chus Bueno — a former NBA exec — they’re open to partnership but demand mutual benefit, warning they’ll compete fiercely if terms aren’t right. With the NBA aiming for 16 teams and EuroLeague pushing for 24, the stage is set for a high-stakes showdown that could reshape European hoops — and create more opportunities for players — as both leagues race to dominate the continent’s future.
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